Paul Rand is an American graphic designer, his ideal name is
“Peretz Rosenbaum”, and was born in 1914 in New York. Among 1929 and 1934, Paul
learned in New York at the “Pratt Institute”, the “Parsons School of Design,
and the Art Students League”, his early
works was inspired by “Cubism and Constructivism” along with the Bauhaus, using
main beliefs educated since the “avant-garde schools of art to graphic design
Paul Rand was the designer who developed so many of the celebrated logos of
such big companies and famous institutions as Westinghouse, NeXT Computer, IBM,
United Parcel Service (UPS), the American Broadcasting Company (ABC), and Yale
University”.
http://www.kettererkunst.com/bio/paul-rand-1914.shtml
, Paul Rand’s career began as an illustrator job working part-time generating “junk”,
however he developed more on his graphic skills than he had back when he was at
school. He first started his first independent project and alighted limited small
accounts in the middle 30’s. Paul Rand was hired as an independent designer to construct
layouts for “Apparel Arts”, which is a fashion magazine for men. Even though
the methods he had where unusual, they still depended on the understanding of
the viewer, which was not once excessive. This allowed him to expand on the
trust of his editors as they gave him a extended limit, which won him a full
time job and deal to be an art-director for the “Esquire magazine”. His designs look very simple, but good quality andalso gives an extraordinary effect.
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