Sunday, 22 April 2012

Paul Rand


Paul Rand is an American graphic designer, his ideal name is “Peretz Rosenbaum”, and was born in 1914 in New York. Among 1929 and 1934, Paul learned in New York at the “Pratt Institute”, the “Parsons School of Design, and the Art Students League”, his  early works was inspired by “Cubism and Constructivism” along with the Bauhaus, using  main beliefs educated since the  “avant-garde schools of art to graphic design Paul Rand was the designer who developed so many of the celebrated logos of such big companies and famous institutions as Westinghouse, NeXT Computer, IBM, United Parcel Service (UPS), the American Broadcasting Company (ABC), and Yale University”. http://www.kettererkunst.com/bio/paul-rand-1914.shtml , Paul Rand’s career began as an illustrator job working part-time generating “junk”, however he developed more on his graphic skills than he had back when he was at school. He first started his first independent project and alighted limited small accounts in the middle 30’s. Paul Rand was hired as an independent designer to construct layouts for “Apparel Arts”, which is a fashion magazine for men. Even though the methods he had where unusual, they still depended on the understanding of the viewer, which was not once excessive. This allowed him to expand on the trust of his editors as they gave him a extended limit, which won him a full time job and deal to be an art-director for the “Esquire magazine”. His designs look very simple, but good quality andalso gives an extraordinary effect.

Portrait of paul rand  http://www.paul-rand.com/foundation/portraits/#.T5RHEPkjEz0


"IBM logo re-design in 1972, Paul Rand designed this poster for IBM in 1981." http://breezycreativedesign.com/2010/04/15/eye-bee-m-i-heart-ny-and-eye-heart-lc/


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